Our work is guided by a set of core principles that ensure a collaborative, safe, and productive environment for everyone involved. We believe that the best creative work comes from a foundation of mutual respect and clear communication.

Collaboration & Communication

Our goal is to build a true partnership with our clients and collaborators. We encourage open and honest communication from the initial concept to the final delivery.

  - Honesty & Intention: We believe that transparency about our creative goals is crucial. We will always be clear about the purpose of a shoot - whether it's for commercial, artistic, or other purposes.

We expect the same from our partners. This open dialogue ensures that everyone is aligned on the vision and reduces the risk of dissatisfaction.

  - Active Participation: We encourage all collaborators to participate to their level of comfort. We find that the most impactful work is born when everyone feels they have a stake in the creative outcome. Your input is valuable and helps us create a better final product.

Safety & Boundaries

Creating a safe space is our highest priority. We believe that true creativity can only flourish when all participants feel respected and secure.

  - Prioritizing Consent: We are committed to never creating anything that violates the boundaries set by our collaborators. We strive to push creative limits, but we can only do this safely by fostering an environment where everyone knows they have quick access to the "brakes." Your physical and emotional safety is our primary concern.

  - Encouraging Conflict: We foster a critical community where conflict and authentic self-expression are encouraged. Disagreement, when handled with respect, can lead to breakthroughs and more meaningful work. We provide a space where you can feel secure enough to voice your opinions and be your authentic self.

Empathy & Fun

Our final tenets are a commitment to empathy and the joy of creation. We approach every project with kindness, a willingness to listen, and a lighthearted spirit.

  - Listen & Learn: We approach every project with empathy, actively listening to your needs and understanding your perspective. This helps us create work that genuinely reflects your vision.

  - Follow the Fun: At our core, we believe that creating should be a joyful and playful experience. We strive to follow the silly choice and the spontaneous moments that make us smile. This approach not only makes the process more enjoyable but also often leads to the most unique and compelling images.